The Benefits of Community Newsletters for HOAs - Castle Breckenridge Management

The Benefits of Community Newsletters for HOAs

Communication is essential for the harmony of a successful community. One of the best tools for communication between the board and homeowners is a community newsletter because it is an effective way to keep homeowners informed who are unable to participate in monthly meetings. Organizing and creating a community newsletter may seem like a daunting task, but after the initial organization is laid out, the benefits definitely outweigh the time spent. When utilized correctly, newsletters can bring your community together and create a sense of unity, confusion about rules and scheduling, and more.

Organizing a Communications Committee

The first step to establish a community newsletter is to define a communications committee within your HOA. It’s best to have a committee, or multiple people responsible for the newsletter so this task doesn’t fall upon one person. This can be as easy as sending out an email to the community asking for help. Most of the time, people want to be involved in their community and are waiting for something to interest them.

Creating Newsletter Content

Creating the content for the newsletter might seem difficult at first, but the most important piece of advice to keep in mind is to start small.  Coming up with ideas for your newsletter can be as simple as reaching out to your community to discover what kind of information people want to hear about.
Generally, newsletters remind owners of important dates such as annual meetings or social events, upcoming projects (such as asphalt or pool resurfacing), community rule reminders, solicitation for Board of Committee volunteers, etc. The topics to each newsletter are unique to each individual community. However, it’s important to keep the newsletter focused on the community and to include content that benefits community members directly.
The length of the newsletter only needs to be 1-2 pages to be most effective. A good rule of them to follow is that if your newsletter is sent out monthly, it should be one page long. If you plan on sending your newsletter out bi-monthly, it’s okay to make it two pages.

Measuring Your Newsletter’s Success

The success of the newsletter will be driven from learning more about what engages your community members. Overall, it’s a great way to increase communication and the relationship between the board and your community and spread awareness, etc. Ask for feedback from time to time from community members to see if their needs are being met by your newsletter and what suggestions they may have to improve it.

-by Ashley Cypert